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16
MAY
2014
CHANGES IN MANAGEMENT OF MEDIA HOUSE LATVIJA
Tags: news
Author: Media House

As of 16 May Juris Liepins steps down as CEO of media agency Media House Latvija and the former Marketing Director of TV3 Latvija Domas Uselis takes over the position. J. Liepins will continue working at a new unit within AgeCom group. D.Uselis has been working in marketing and advertising industry since 2001. Last six years he was ...

15
OCT
2013
MEDIA NEWS

For the first time in Latvia, regional radio station becomes a National station.   On September 1st 2013, Radio TEV http://www.radiotev.lv/  begun it’s official road to listeners. Formerly known as Radio Valmiera which from  reginal radio stadion trasnformed into  national radio. At the moment it is currently an...

15
OCT
2013
COMMUNICATION IN SOCIAL NETWORKS

On September 26, 2014 occured Yearly Conference oganized by Latvian Advertising Association.   In one of many discussions, amongst many other things, various views were expressed regarding brand communication in social media, mostly focusing on the question- who should be the experts who would ensure brand communication maintenance ...

11
JAN
2013
RADIO SWH MORNING PROGRAM: CHANGES ARE COMING

„BB Brokastis is a highly intellectual broadcast, based on the latest theoretical knowledge, and postmodern interaction„ - this is how the show is described on the radio SWH website. It should be noted that in last 16 years SWH morning program has become so common and well-known, that no additional description is needed, therefor...

12
OCT
2012
SOCIAL PROJECT IZDZIVOT.LV

At the end of this summer Media House and “Latvijas Samariešu Atpvienību” developed a social, charity project izdzivot.lv. It explains the harsh and difficult life conditions that countless families in Latvia have to survive. The goal of this campaign was to reach wide auditory with an interactive solution. Social project...

28
MAY
2012
THE VISIBILITY OF OUTDOOR ADVERTISING AMONGST CITIZENS OF RIGA. RESEARCH.

It is well known, that the outdoor advertising (in the streets, shopping centers) have the opportunity to reach a significant, if not the largest audience. Therefore, outdoor ads are visible everywhere. But the questions is - whether people notice uniform advertising, or perceive it as anoth...

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