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12
OCT
2012
SOCIAL PROJECT IZDZIVOT.LV

At the end of this summer Media House and “Latvijas Samariešu Atpvienību” developed a social, charity project izdzivot.lv. It explains the harsh and difficult life conditions that countless families in Latvia have to survive. The goal of this campaign was to reach wide auditory with an interactive solution. Social project...

28
MAY
2012
THE VISIBILITY OF OUTDOOR ADVERTISING AMONGST CITIZENS OF RIGA. RESEARCH.

It is well known, that the outdoor advertising (in the streets, shopping centers) have the opportunity to reach a significant, if not the largest audience. Therefore, outdoor ads are visible everywhere. But the questions is - whether people notice uniform advertising, or perceive it as anoth...

14
DEC
2011
SWEDBANK – THE MOST NOTICED

As shown by LETA's custom research survey in September, conducted  bySKDS center, most people(54.7%) have noticed "Swedbank" advertisements, second (40%),most noticed are "Parex Banka" and the third - "DnB Nordbank" with 34.5%. The fourth...

14
DEC
2011
MEDIA HOUSE RECEIVES HIGHEST PRAISE AT GOLDEN HAMMER 2011

  We are very proud to announce, that our company has received one of the Top 3 awards at Golden Hammer International Advertising Festival – Access Key 2011 for excellent performance in interactive media. Interactive jury awarded Golden Hammer to integration of DEPO products and loyalty card in the on-line game ‘’Farm&...

14
DEC
2011
HOW WILL THE CENSUS AFFECT THE RESULTS OF MEDIA RESEARCH? PART I

On March 1, 2011 the census has been launched. This is a significant event. On the grounds of the fact that research data for media is based on the Latvian population as a representative sample survey, it will be affected. According to data provided by the Statistical Bureau, to ensure the quality of data research for media, survey is subj...

14
DEC
2011
HOW WILL THE CENSUS AFFECT THE RESULTS OF MEDIA RESEARCH? PART II

As I have stated before (in the previous article on 07.03.2011. The Census Could affect data of Media Research), in case if the drop of Latvia's population proves to reach 120’000, we can anticipate significant changes in the data of Media Research, especially in the specific target gro...

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