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14
DEC
2011
SWEDBANK – THE MOST NOTICED

As shown by LETA's custom research survey in September, conducted  bySKDS center, most people(54.7%) have noticed "Swedbank" advertisements, second (40%),most noticed are "Parex Banka" and the third - "DnB Nordbank" with 34.5%. The fourth...

14
DEC
2011
MEDIA HOUSE RECEIVES HIGHEST PRAISE AT GOLDEN HAMMER 2011

  We are very proud to announce, that our company has received one of the Top 3 awards at Golden Hammer International Advertising Festival – Access Key 2011 for excellent performance in interactive media. Interactive jury awarded Golden Hammer to integration of DEPO products and loyalty card in the on-line game ‘’Farm&...

14
DEC
2011
HOW WILL THE CENSUS AFFECT THE RESULTS OF MEDIA RESEARCH? PART I

On March 1, 2011 the census has been launched. This is a significant event. On the grounds of the fact that research data for media is based on the Latvian population as a representative sample survey, it will be affected. According to data provided by the Statistical Bureau, to ensure the quality of data research for media, survey is subj...

14
DEC
2011
HOW WILL THE CENSUS AFFECT THE RESULTS OF MEDIA RESEARCH? PART II

As I have stated before (in the previous article on 07.03.2011. The Census Could affect data of Media Research), in case if the drop of Latvia's population proves to reach 120’000, we can anticipate significant changes in the data of Media Research, especially in the specific target gro...

14
DEC
2011
DOES THE CHOICE OF THE RADIO STATION VARY DEPENDING ON THE LOCATION OF RECEIVING USER?

In the time when the shortest days of winter start to prolong; when time carries us toward spring - Latvians celebrate solstice festival called „Meteņi”. While waiting for the weekend and a proper spin on a sledge (one of the most attractive going-ons of the „Meteņi” day), I undertook an analysis of the three most p...

14
DEC
2011
A RESEARCH ON THE AD BREAK SOUND VOLUME.

  On February 8, 2011 at parting of Latvian Advertising Association council, a certain viewpoint emerged - that the television advertising breaks are significantly louder than the broadcasts themselves. The host of Saatchi & Saatchi TV show Varis Lazo was willing to invest LVL 50, to determine the true extent of the problem by hirin...

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