<< 1  2  3  >>
14
DEC
2011
DOES THE CHOICE OF THE RADIO STATION VARY DEPENDING ON THE LOCATION OF RECEIVING USER?

In the time when the shortest days of winter start to prolong; when time carries us toward spring - Latvians celebrate solstice festival called „Meteņi”. While waiting for the weekend and a proper spin on a sledge (one of the most attractive going-ons of the „Meteņi” day), I undertook an analysis of the three most p...

14
DEC
2011
A RESEARCH ON THE AD BREAK SOUND VOLUME.

  On February 8, 2011 at parting of Latvian Advertising Association council, a certain viewpoint emerged - that the television advertising breaks are significantly louder than the broadcasts themselves. The host of Saatchi & Saatchi TV show Varis Lazo was willing to invest LVL 50, to determine the true extent of the problem by hirin...

14
DEC
2011
MEDIA HOUSE HAS BEEN RECOGNIZED AS ONE OF THE MOST HONEST TAXPAYERS
Author: Media House

Media House has been recognized as one of the most reliable and honest taxpayers, therefore invited to participate in the pilot presentation of the list of most trusted businesses in Latvia by the Ministry of Finance held on February 17th, 2011. The invited entrepreneurs were encouraged to participate in the pilot of the project aiming to design...

14
DEC
2011
YEAR 2010 IN MEDIA

  Digitalisation of TV, without a doubt,  is the most important event. I think this issue has been debated and discussed widely enough.  Summarising events in TV as a whole, we can state the folowing fact-find: The saturation of  broadcasting time of commercial TV channels (% -  average anual advertising time...

14
DEC
2011
TV DIGITALISATION CHANGES TV WATCHING HABBITS

The dynamics of TV watching over the period from March 16 - April 13, 2010  

<< 1  2  3  >>