15
OCT
2013
COMMUNICATION IN SOCIAL NETWORKS

On September 26, 2014 occured Yearly Conference oganized by Latvian Advertising Association.   In one of many discussions, amongst many other things, various views were expressed regarding brand communication in social media, mostly focusing on the question- who should be the experts who would ensure brand communication maintenance ...

11
JAN
2013
RADIO SWH MORNING PROGRAM: CHANGES ARE COMING

„BB Brokastis is a highly intellectual broadcast, based on the latest theoretical knowledge, and postmodern interaction„ - this is how the show is described on the radio SWH website. It should be noted that in last 16 years SWH morning program has become so common and well-known, that no additional description is needed, therefor...

14
DEC
2011
SWEDBANK – THE MOST NOTICED

As shown by LETA's custom research survey in September, conducted  bySKDS center, most people(54.7%) have noticed "Swedbank" advertisements, second (40%),most noticed are "Parex Banka" and the third - "DnB Nordbank" with 34.5%. The fourth...

14
DEC
2011
HOW WILL THE CENSUS AFFECT THE RESULTS OF MEDIA RESEARCH? PART I

On March 1, 2011 the census has been launched. This is a significant event. On the grounds of the fact that research data for media is based on the Latvian population as a representative sample survey, it will be affected. According to data provided by the Statistical Bureau, to ensure the quality of data research for media, survey is subj...

14
DEC
2011
HOW WILL THE CENSUS AFFECT THE RESULTS OF MEDIA RESEARCH? PART II

As I have stated before (in the previous article on 07.03.2011. The Census Could affect data of Media Research), in case if the drop of Latvia's population proves to reach 120’000, we can anticipate significant changes in the data of Media Research, especially in the specific target gro...

14
DEC
2011
YEAR 2010 IN MEDIA

  Digitalisation of TV, without a doubt,  is the most important event. I think this issue has been debated and discussed widely enough.  Summarising events in TV as a whole, we can state the folowing fact-find: The saturation of  broadcasting time of commercial TV channels (% -  average anual advertising time...