Training
Knowledge by Media House – tās ir zināšanas, ar kurām esam lepni dalīties! Kā pieredzes bagātākā pilna servisa mediju aģentūra, regulāri organizējam publiskas un individuālas apmācības, kurās stāstām par dažādiem mārketinga un reklāmas speciālistiem nozīmīgām tematiem.
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Reviews
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Knowledge by Media House rīkotie semināri ir lielisks veids, kā ātri uzzināt aktuālus statistikas datus un jaunākās tendences, kā arī saņemt padomus efektīvākai risinājumu izvēlei kādā noteikta ar mediju plānošanu saistītā temata ietvaros. Patīk, ka seminārs visbiežāk ietver gan datu analīzi, kas ļauj paverties uz norisēm medijos plašāk, gan atsevišķus case study, pētot citu uzņēmumu taktikas un iedvesmojot jaunu kampaņu izstrādei.
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...biju patīkami pārsteigta par pasākuma augsto kvalitāti un organizācijas profesionalitāti. Lai gan daļu no semināros aplūkotajām tēmām jau pārzinu, ņemot vērā savu iepriekšējo un esošo darba pieredzi, vienmēr ir lieliski atkārtot un padziļināt jau esošās zināšanas.
Lasīt pilnu atsauksmi >
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Knowledge by Media House semināri vienmēr piedāvā saistošas un aktuālas tēmas, kas rosina domāt, iedziļināties un paplašināt savas zināšanas. Nereti pēc semināriem rodas vēlme papētīt dziļāk dažādus jautājumus. Ir lektori, kuri aizrauj jau no pirmajām minūtēm, bet ir arī tādi, kuru sniegtās nianses prasa padziļinātāku izpratni par attiecīgo tēmu. Tomēr kopumā semināri izceļas ar augstu profesionalitāti un saistošu saturu. Ļoti novērtēju arī iespēju piedalīties attālināti, izmantojot Zoom, kas seminārus padara ērti pieejamus no jebkuras vietas.
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Knowledge by Media House organizētais seminārs sniedza visaptverošu pārskatu par pašreizējām tendencēm un novitātēm. Īpaši vērtīgi bija reālie piemēri, kā arī nākotnes iespējas, kas ilustrē, kā attīstās platformas un cik dažādi var būt video reklāmas kanāli, integrējot arī jaunākās tehnoloģijas. Lektori ir ikdienā praktizējoši nozarē, līdz ar ko sniedz patiesu ieskatu tajā, ko uzņēmumi var pielietot savā mārketinga stratēģijā. Arī veikalu top! komunikācijā ieviesām vairākus no risinājumiem, ko apguvām seminārā. Tāpat vēlos izcelt viesmīlīgās un modernās telpas, kurās norisinās semināri
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Video Formats in Advertising" seminar by Media House Latvia provided me with clear, actionable strategies. The speakers were highly knowledgeable and brought valuable real-world experience, making the content both relevant and easy to apply. I walked away with practical steps for improving video ad performance and a sharper understanding of current digital media trends. I highly recommend Media House Latvia's seminars for anyone looking to stay ahead in today’s marketing landscape.
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Arhīvs
MASTERCLASS: EFFECTIVE META ADS
6 November 2024
In this masterclass run by Media House, certified Meta specialists and designers demonstrated step by step how to create and post effective Facebook and Instagram ads. We shared best practices in technically posting ads on Meta Business Manager. We also discussed Meta ad creative material development guidelines to help you achieve your business goals.
The masterclass covered:
- Meta Business Manager and its advantages How to install Meta ads, define audiences, choose campaign goals and achieve results
- Recommendations for creating successful Meta advertising visual materials. How to create advertising “hooks” and captivating posts to capture attention and encourage engagement Introduction to Canva capabilities and advice on using them. How to create professional Meta designs quickly and easily, even if you’re not a designer.
Lecturers:
- Jānis Keisis – certified Meta media buying and Discovery Commerce specialist, Media House digital project manager;
- Anna Holsta – guest lecturer, Guilty Ogilvy Digital Communications Manager, certified Meta specialist and digital strategist;
- Paula Turka – guest lecturer, Guilty Ogilvy designer with experience in developing Meta ads;
VIDEO FORMAT IN ADVERTISING: HOW TO USE IT EFFECTIVELY ON DIFFERENT MEDIA CHANNELS
29 May 2024
This broad and interesting seminar programme covered the creation of effective video ads from a media planning perspective – how to optimise them in the media, and where to post videos.
The seminar covered:
- What makes the video format so powerful Advertising options for the biggest screen of all – cinema How have TV viewing habits changed?
- Paid video ads on the internet – the latest trends in advertising planning and best practice on local video streaming platforms (e.g. tv3play, Helio ITV, 1188play u.c.) and global media YouTube, Meta (Facebook, Instagram). Audience reachability, available formats, effectiveness evaluation.
- TikTok – who are its users and what content do they want to see? How did TikTok start, where is it right now, and what’s in store? And the hottest topic of all: the choice facing brands – follow trends or respect copyright?
- From Out-of-Home (OOH) to Digital Out-of-Home (DOOH) and now Faux Out-of-Home (FOOH)? Video capabilities and challenges on city digital screens. How to adapt a campaign clip to an outdoor advertising format? How do outdoor ads invade social media with a faux-out-of-home format?
Lecturers:
- Media House Analyst Līga Blūmentāle-Uiska – a specialist with over 10 years of experience in marketing, media and data analysis
- Media House Digital Department Head Oskars Rozenbergs – a certified Meta and Google digital specialist with over 10 years of experience in digital marketing and e-commerce
- Media House Account Manager Agnese Vārna-Šteinerte – over 7 years of experience in the industry working with FMCG and the public sector;
- Guest lecturer Anna Holsta – Guilty Ogilvy Digital Communications Manager, certified Meta specialist and digital communications strategist with over 8 years of experience
GENERATION MARKETING: FROM BABY BOOMERS TO GEN Z
11 October 2023
Not that long ago, we were still talking about how brands could reach and address millennials, but now Gen Z has followed them and clearly announced itself to the marketing world.
The seminar covered:
- The different traits, psychographics and archetypes of all four generations active in society – baby boomers, gen X, millennials and gen Z – to be able to create meaningful and engaging audience communication;
- The mass and niche media where each generation can be reached to optimise their media plans and use the available budget effectively;
- Global and Latvian experience, using various standard and non-standard media options to address the generations.
Lecturers:
- Media House Analyst Līga Blūmentāle-Uiska – a specialist with over 10 years of experience in marketing, media and data analysis
- Media House Digital Department Head Oskars Rozenbergs – a certified Meta and Google digital specialist with over 10 years of experience in digital marketing and e-commerce
